How do I go about planning my own podcast?

It all starts with an idea. It's hard to do anything until you have an idea. It's also good to have several ideas, not just one.


It all starts with an idea. It's hard to do anything until you have an idea. It's also good to have several ideas, not just one. One way to validate your podcast idea is to make a demo recording and listen to it with a test audience. Often it is during the process, and especially during the listening, that the idea is refined and blossoms. It is important to listen to other podcasts, to search online for productions similar to what you want to do.

Different things have been tried in different language areas, so it's definitely worth expanding beyond the Finnish market when doing background research. You can also draw inspiration from documentaries, films, radio programmes, TV programmes, vlogs, etc.

Target group

It is important to know who you are making a podcast for. Even if the podcast aims for a wide national or even international distribution, it is important to identify the "early adopters", i.e. potential early adopters. Early adopters will spread the good news of your podcast, without them organic distribution will not happen. So it's worth thinking about who is the person who would be thrilled and excited to hear about your podcast, and then locate that person and invite them to listen.

Other good target groups include professional groups, sports enthusiasts, people interested in different hobbies, fans of certain aesthetic trends, etc. Always remember Paper T's wise words "there is something for everyone and nothing for anyone".


You also need to be able to identify what the core message and theme of your podcast is. What is it called, what does it look, sound, feel and smell like? What makes your podcast special compared to others? What kind of soundscape do you want for your podcast? Who are its guests and what are they asked? How will listeners recognise that it's your podcast?

The more precisely you can answer these questions, the clearer your concept will be and the more likely you are to captivate your audience.


Once the concept is in place, you can move on to designing the format. How long does one episode last? How many episodes will be made? What are the different sections of the episode? Will the podcast be audio-only or also in video format? How will the episodes be prepared? What resources are required to produce the episodes?

Answering these questions will give you a general idea of the exact format of your podcast. In other words, what the finished product will look like from a technical perspective.


Finally, we move on to the implementation itself. Writing the scripts, booking the guests, organising the studios, editing and distributing the podcast. It's probably worth mentioning at this point that Krash can either help you with each of these steps, or . all of them for you. We also have a separate guide on how to produce podcasts on your own, you can access it here.

Nothing but happy podcasting moments and stay tuned!

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